Keyword redirection is another arrow in the searchandising quiver of the eCommerce merchandisers. This allows you to have more control over the results of the search box on the website and guide the users to the pages which are driven by your business goals. For example, a premium brand may want users to be taken to their own customized display page or micro site, instead of displaying products in a search result listing page. The following fields are captured for the Keyword redirection:
| Field Name | Description |
|---|---|
| Reference Name | A name for the reference purpose |
| Keywords | Keyword searched by the user, you can type multiple keywords separated by comma. |
| Show in Autocomplete | Should this also be shown in auto-complete / type ahead. If this is checked, then the type-ahead result is customized and the title, description, image provided in the record is then displayed in the type-ahead result |
| Keyword Result | What kind of experience would you like to deliver to the end user |
| Is Active | If this rule is active or not. You can define rules and then activate them on / off as needed. |
| Title | Title shown in the type-ahead if 'show in auto-complete' is checked |
| Description | Description shown in the type-ahead if 'show in auto-complete' is checked |
| Image | Image shown in the type-ahead if 'show in auto-complete' is checked |