The platform provides an interface to create and manage product feeds to different channels such as Google and Facebook. The business users can prioritize products and control what products appear on the top of the viewer’s screen. For convenience, business users can also save the feed in XML format with all the product information and then share it across different channels.
Product feeds are commonly requested by partners such as search engines, comparison shopping sites, affiliates and product re-targeting providers to enable product information to be served to customers on their sites to drive traffic to retailers. The principle structure for these feeds are the same, although the technical specification for each provider will need to be checked to confirm the exact requirements of what is needed. The form has below fields for more details:
- Basic Information
- Excluded Configuration
Sitemaps are another form of feed that can be created using the product feeds.