What is PIM?


PIM stands for Product Information Management — a centralised platform that manages all product-related data such as SKUs, descriptions, pricing, images, and digital assets. BetterCommerce PIM empowers businesses to create, manage, enrich, and syndicate accurate product content across multiple channels with speed and consistency.


Why do I need a PIM?


  • BetterCommerce PIM acts as a centralized, multi-channel publishing hub—ensuring product content is consistent, clean, and channel-ready via real-time API integrations with marketplaces, eCommerce platforms, mobile apps, and in-store solutions.
  • Unlike legacy PIM systems that require custom connectors, BetterCommerce PIM is built API-first—ensuring rapid deployment, easier maintenance, and seamless integration across your commerce stack.
  • With product catalogs growing in size and complexity, even small and mid-sized businesses require a PIM to manage SKUs, variants, pricing, media, and fulfillment rules efficiently.
  • Manufacturers, brands, retailers, and distributors benefit from BetterCommerce PIM through faster onboarding, multi-team collaboration, and accurate product rollouts across regions and marketplaces.
  • A scalable PIM solution like BetterCommerce ensures a Single Source of Truth (SSoT), reducing product data errors, improving time-to-market, and enabling teams to focus on growth initiatives.


What are the key components of BetterCommerce PIM?

  • Specifications: SKUs, Barcodes, Descriptions, Categories, Brands, Attributes
  • Identifiers: UPC, EAN, GTIN, MPN, Internal Tags
  • Product Types: Simple, Variant, Bundle, Subscription, Add-on
  • Media Management: Images, Videos, 360° View, Document Uploads
  • Availability Rules: Pre-order, Store-pickup, Forward Order, BOPIS
  • Commerce Enablement: Multi-tier Pricing, Real-Time Inventory, Smart Fulfillment (store/warehouse/dropship)


Why BetterCommerce PIM stands out?

User-first design: A clean, intuitive interface with guided flows allows teams to onboard, enrich, and publish product content faster without heavy training.


Operational efficiency: Eliminate redundant manual effort by managing all product content in one place—minimizing errors and speeding up the time-to-market for new SKUs and categories.

High-quality product content: Enrich content with rich media, marketing attributes, translations, and SEO metadata. BetterCommerce PIM empowers teams to craft compelling product pages that convert.

Single Source of Truth: Centralize and standardize all product information—making it easy to manage seasonal catalogs, variants, and localized content from one platform.

Personalized customer journeys: Create product taxonomies and filters optimized for your customer segments, making navigation faster and more intuitive for shoppers.

Better ROI, lower returns: Clear and consistent product content leads to higher conversions and fewer product returns. Brands using BetterCommerce PIM report a measurable impact on their topline and bottom-line.