Promotions & campaigns are an integral part of growing a digital commerce business. The Platform provides business users with the tools to build promotions and vouchers that can be applied at a product line or order level and targeted at specific customers.
They can be used to increase revenue and/or conversion rate or specific discount codes can be used for customers to reward loyalty or first time customers or address customer support issues. The platform provides business users with the tools to build promotions and vouchers that can be applied at different levels.
Configurable promotions can be grouped as follows:
| Promotion % | Promotion ££ | Multi-Buys |
|---|---|---|
|
|
|
Additional clauses can be added, such as Brand, Category, Product(s), Promo Code, Auto-Apply (no code needed) etc.
Order Level Promotions:
Any Promotion where the offer applies to the Order and not to a specific Product Line e.g. £10 Off, where there are no qualifiers against a product.
Product Line Level Promotions:
The Promotion would be at Product Line Level, if tied to a Product or Products e.g. £10 Off Joop WOW Eau de Toilette 100ml, another example of a Product Line Promotion would be a BOGOF.
Promotion Types
The platform provides built-in promotion types to cover wide variety of business needs
| Promotion Type | Description |
|---|---|
| Value Discount | Simple promotion offering % or a fixed ££s discount |
| Buy 1 Get 1 Free | BOGOF promotion |
| Buy X cheapest free | Buy x number of units and get the cheapest one free |
| X For y Fixed price | X number of products for a fixed price. i.e. 2 products for a fixed price. |
| Spend more than ££s get 1 X Free | spend more than ££s get X units free |
| But X Get 50 Percent Off on Y | Buy x units get % off |
| Category Wise | Use one promotion to offer different % or ££s category wise. for eg, 1 promo code, user gets 10% discount on T-shirts, but 20% discount on jeans. |
| Tiered | Get 10% off when you spend £100, get 20% off when you spend £200, get 30% off when you spend £300 |
| Shipping promo | Shipping promotion - free shipping over a threshold, etc. |
| Service Charge | Reverse promotion to charge for a specific service offered for specific products or order types |
| Subscription Signup | Promotion to offer free signup for new subscribers for subscription orders. |
| Subscription GWP | Promotion to offer any month / year free during the subscription |